About
Justin Cole
Justin Cole builds AI-powered automations that save businesses time. Based in Auckland, New Zealand, he specialises in turning repetitive manual processes into reliable, hands-off systems — from document workflows and email automation to Slack bots and CRM integrations.
Currently building AI automation platforms at Straker AI, with a background in machine learning and fine-tuning custom language models. That means he can do what most automation consultancies can't: build private AI on sensitive or regulated data, kept onshore and out of third-party clouds.
Previously at Digitas New Zealand (part of Publicis Groupe), delivering enterprise integrations for Toyota, Woolworths, and McDonald's. That enterprise background means solutions built to run reliably — not just impressive demos.
How I Work
Find the Bottleneck
Before writing any code, I map out your current workflows to find where time is actually being lost. The biggest wins usually aren't where you expect.
Build It to Last — and Keep It Private
No prototypes that break after a week. Every automation is production-grade and monitored — and when your data is sensitive, it runs on infrastructure you control, not someone else's cloud.
No Jargon, Just Results
You'll know exactly what I'm building, why, and how much time it will save. Regular updates, transparent timelines, measurable outcomes.
What's eating your team's time?
Start with a free discovery call — see where automation would pay off before you commit to anything. No guesswork, no pressure.